Marketing that cuts through the clutter, offering something truly, inherently useful, is the key to making customers for life.
Jay Baer
People want to do business with someone they like.
If people like you, they’re going to want to do business with you.Barbara Corcoran
THE GOAL
To establish an informal person-to-person bond between the customer and the people behind the business, a bond far stronger than the customer-to-business one.
HOW IT WORKS
Findinottawa.com provides a venue where you can give useful recommendations or advice in blog posts (preferably with a recorded video) based on your hobbies, interests or off-business experiences.
The removal of the business context provides a unique opportunity to have a more informal interaction when one is seen as a person and not only a façade of a business, an opportunity that is generally denied during usually quick, strictly professional, business interactions.
Please check this CASE STUDY for more details.
People want to do business with someone they like.
If people like you, they’re going to want to do business with you.Barbara Corcoran
OUR GOAL
To provide an opportunity to establish an informal social bond between the customer and the people behind the business, a bond that is far stronger than the customer to business one.
HOW WE DO IT
We facilitate a casual “meeting” between the people behind the business and the customer by making short videos of the business people giving valuable, personal recommendations or advice based on their hobbies, interests or business or off-business experiences.
The removal of the business context provides a unique opportunity to have a more informal interaction when one is seen as a person and not a façade of a business, an opportunity that is generally denied during usually quick, strictly professional, business interactions.
OUR GOAL
To provide an opportunity to establish an informal social bond between the customer and the people behind the business, a bond that is far stronger than the customer to business one.
HOW WE DO IT
We facilitate a casual “meeting” between the people behind the business and the customer by making short videos of the business people giving valuable, personal recommendations or advice based on their hobbies, interests or business or off-business experiences.
The removal of the business context provides a unique opportunity to have a more informal interaction when one is seen as a person and not a façade of a business, an opportunity that is generally denied during usually quick, strictly professional, business interactions.
HOW WE DO IT
We facilitate a casual “meeting” between the people behind the business and the customer by making short videos of the business people giving valuable, personal recommendations or advice based on their hobbies, interests or business or off-business experiences.
The removal of the business context provides a unique opportunity to have a more informal interaction when one is seen as a person and not a façade of a business, an opportunity that is generally denied during usually quick, strictly professional, business interactions.
