We facilitate a casual “meeting” between the people behind the business and the customer by making short videos (or visual entries) of the business people giving valuable, personal recommendations or advice based on their hobbies, interests or off-business experiences.
The removal of the business context provides a unique opportunity to have a more informal interaction when one is seen as a person and not a façade of a business, an opportunity that is generally denied during usually quick, strictly professional, business interactions.